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JAECOO, the newly established urban off-road SUV marque and second brand from OMODA&JAECOO, is launching its first model, the highly sophisticated J7 in South Africa in early 2024. Endowed with fearless, farseeing elegance and conceived for urban elites with exquisite taste and extraordinary style, JAECOO perfectly embodies the slogan “From Classic, Beyond Classic”. Committed to crafting urban SUVs, JAECOO persistently centres its approach around the user. Leveraging cutting-edge technology and novel ecological experiences, the brand continually reshapes the relationship between people and vehicles. It brings innovative products and services to the modern urban elite, building on the foundation of the classic SUV’s reliable qualities. In particular, JAECOO relentlessly pursues breakthroughs, especially in terms of dynamic performance and technological innovation, transcending the classics and delivering a sense of the future and technology to a broader consumer base. JAECOO made its global debut at Auto Shanghai 2023 in China as recently as April, when it was announced as an independent brand with a focus on urban off-road SUVs and a fitting brand slogan of “From Classic, Beyond Classic”. “At JAECOO, we are tirelessly dedicated to making breakthroughs in the automotive space and the upcoming J7 will be South Africa’s first taste of the future of intelligent mobility when it arrives early next year,” said Shannon Gahagan, National Brand and Marketing Manager for OMODA&JAECOO. “Tougher than typical urban SUVs but more comfortable than traditional off-roaders, the J7 is poised to start a new urban off-roading trend among local buyers. Add a raft of remarkable safety features, forward-thinking technologies and chic design – all courtesy of master design teams assembled from countries such as the United Kingdom and Germany – and you’ll find the J7 is like no other,” explains Gahagan. The JAECOO J7’s standard powertrain provides ample power and torque to conquer a variety of surfaces. Just as the refined J7’s on-road credentials speak for themselves, so too do the newcomer’s off-road capabilities. Endowed with JAECOO’s proprietary ARDIS intelligent off-roading system, the multi-talented SUV boasts as many as 7 drive modes, allowing it to adapt to a wide variety of terrains. The J7’s distinctive exterior styling is a mix of classic aesthetics and cutting-edge design, including a matrix-style grille, slim LED headlights and elegant flush door handles. Thanks to the J7’s master design, the sleekly styled urban off-road SUV is equipped with a minimalistic yet luxurious interior, including a vast 24.6-inch screen. “While our product rollout in South Africa will commence with the eagerly anticipated J7 early in 2024, there’s plenty more to come from the brand. Later next year, for instance, JAECOO will also launch the new, larger J8 – which was revealed in Qatar as recently as October – packed full of more segment-redefining features, from an ultra-smart curved infotainment screen to row-specific climate control,” said Gahagan In the interim, South Africans can look forward to meeting the J7, which is poised to challenge local consumers’ traditional perceptions of off-roading. Furthermore, the J7 PHEV is set to be introduced in Q3 2024, before the flagship J8 arrives in Q4 2024. More details, including local specifications and pricing, will be released closer to the respective models’ launches in 2024.

JAECOO has officially announced their entry into South Africa, making it one of the very first countries in the world to welcome the newly established urban off-road SUV brand. JAECOO made its global debut at Auto Shanghai 2023 in China as recently as April, when it was announced as an independent brand with a focus on urban off-road SUVs and a fitting brand slogan of “From Classic, Beyond Classic”. The brand’s no-compromises driving solution is called All Road Drive Intelligent System (ARDIS), which offers seven unique driving modes, each optimising the vehicle’s dynamics, power delivery and other aspects for specific driving scenarios. Each mode delivers a unique experience that brings out the best in the SUV for that chosen condition. Technical advancements such as these were brought to life by JAECOO’s team of highly skilled specialists, such as chief engineer Peter John Matkin, who brought vast experience from his time at a leading British brand. It’s a similar case in the design department, where individuals such as chief designer Chris Rhoades applied extensive styling knowledge from years at top European manufacturers. JAECOO will launch with the J7 in early 2024. Positioned as a mid-sized SUV, the J7 boasts as many as seven drive modes and comfortably seats five adults in a luxurious cabin that also features a 14.8-inch vertically positioned touchscreen. The J7 and other upcoming JAECOO products will be sold through and supported by a dedicated network of OMODA&JAECOO dealerships, with 30 already established across South Africa. “Earlier this year, South Africa was the first country on the African continent to offer the OMODA brand and our nation is now among the first in the world to welcome JAECOO. We have big plans for JAECOO, including the expansion of our dealer network to approximately 50 by the end of 2024,” said Tony Liu, Executive Deputy General Manager for OMODA&JAECOO. “At JAECOO, we’re setting new standards for sports utility vehicles, crafting models that can excel both as luxury on-road SUVs and as capable off-roaders. Our elegant SUVs are as comfortable transporting you to your desk in the city as they are taking you to the dunes in the desert,” added Liu. “They will thus appeal to a strong, fearless person in work who is equally adventurous at leisure.” To lead this new urban off-road SUV space, JAECOO offers two-wheel-drive and all-wheel-drive performance, innovative designs, remarkable safety features and forward-thinking intelligent technologies. The JAECOO name is inspired by a fusion of the German word “jäger” (meaning “hunter”) and the English term “cool”, capturing two elements central to the brand’s philosophy: outdoor adventure and urbanism. More details and local specifications will be released closer to the J7’s launch next year.

With a peak power of 197 horsepower, a 1.6TGDI engine, acceleration from 0 to 100 km/h in the 8-second range, over 80% high-strength steel composition, an intelligent driving assistance system, and an impeccable adaptation to seven driving scenarios – such unparalleled performance surpasses most urban SUVs. This comes from JAECOO’s premier model, the JAECOO 7. Currently, this car has embarked on its global launch journey, aiming to penetrate the Eastern European market in September. Undeniable Off-Roading Capabilities The JAECOO 7 is positioned within the family lineup as an off-roading-capable urban SUV. However, be it in terms of exterior design or performance specifications, the JAECOO 7 boasts capabilities that transcend its class. One can distinctly perceive JAECOO’s ethos of “From Classic, Beyond Classic” in this vehicle. To cater to urban elites who crave distinctiveness and style in their vehicles, the JAECOO 7, while continuing with classic aesthetics, adopts a cutting-edge design language that encapsulates modern off-roading chic. Its robust and square-edged overall style is adorned with a matrix-style grille and sharp LED headlights, portraying raw power almost flawlessly. The generous use of straight lines on the side accentuates strength and adds layers to the visual depth. Hidden handles, off-road rims, and other detail elements further enhance its tough and rugged ambiance. Beyond its striking appearance, JAECOO 7 also shines in its power and off-roading performance. It sports a 1.6TGDI engine, boasting a peak power of 197 horsepower and a maximum torque of 290 Newton-meters. The drivetrain pairs with a 7-speed wet dual-clutch transmission, offering both two-wheel and all-wheel drive options. Its acceleration performance stands impressively in the 8-second range. Furthermore, JAECOO 7’s approach angle is 21°, the departure angle is 29°, the minimum ground clearance is 200mm, and it can traverse waters up to a staggering depth of 600mm! Such formidable specs ensure that the JAECOO 7 possesses commendable breakout and crossing abilities, unquestionably satisfying users’ desires to explore and embrace nature. The “Honor Student” of Intelligent Off-Roading The wave of intelligence is unstoppable. As an emerging off-road brand, JAECOO has a visionary layout in the realm of intelligence. Drawing from the Group’s two-decade-long vehicle manufacturing foundation, JAECOO has redefined off-roading, and the JAECOO 7 represents a profound exploration into the future of intelligent mobility. Equipped with a rare-in-its-class 14.8-inch sky screen, a 10.25-inch all-LCD dashboard, and a three-spoke flat-bottom multi-function steering wheel, the tech ambiance in the intelligent cockpit of the JAECOO 7 is palpable. Powered by the Qualcomm Snapdragon 8155 chip, interactions become even more agile. Additions like the SONY speakers, 540° panoramic imaging, and W-HUD heads-up display culminate in a perfect blend of technology and luxury, offering users a comprehensive upgrade from intelligent enjoyment to intelligent driving. The intelligent driving assistance system, coupled with the proprietary ARDIS all-road intelligent off-roading system, flawlessly adapts to seven intelligent all-wheel-drive modes including urban, desert, mountainous, water-crossing, muddy, and others, presenting an intelligent driving experience with unmatched lane-changing capabilities and optimal travel efficiency. Beauty, performance, intelligence… The multifaceted prowess of JAECOO 7 makes it tougher than urban SUVs and more comfortable than traditional off-roaders, establishing it as the “honor student” in the realm of intelligent off-roading. Its advances in intelligent technology and safety not only manifest JAECOO’s strengths and determination in the tech arena but also pave new possibilities and directions for the future mobility ecosystem.